Blog

Insights on pet care, platform design, and the industry.

Stories, data, and behind-the-scenes posts from the TOOF team and the people who use the platform every day.

UpdatesMay 8, 2026·5 min read

Introducing AI visit recaps — your pet update, written for you

We trained a small model on thousands of sitter notes to generate two-sentence visit summaries that parents actually want to read. Here's how we built it.

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TipsApr 24, 2026·4 min read

How to prepare your dog for a new sitter (and make the first visit less stressful)

The meet-and-greet is free and mandatory for a reason. A few small steps before day one make a huge difference for anxious dogs and first-time bookings.

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IndustryApr 10, 2026·7 min read

The state of pet care 2026: what the data says about the $30B market

Pet care spending hit a new record last year. We analyzed booking trends across 80,000 visits to understand what pet parents actually want from their sitters.

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UpdatesMar 28, 2026·6 min read

GPS tracking: how we built real-time walk routes without draining your battery

Our mobile engineer explains the adaptive sampling strategy we use to give you accurate route maps while keeping sitter battery usage under 3% per visit.

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IndustryMar 14, 2026·5 min read

Cat care: the overlooked corner of the pet services market

Cat owners book less frequently but are more loyal and less price-sensitive than dog owners. Here's what we learned from two years of feline visit data.

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IndustryFeb 28, 2026·8 min read

Building trust into a two-sided marketplace: lessons from 18 months of platform design

Why we made meet-and-greets mandatory, how sitter profiles are structured to surface the right signals, and what we got wrong in version one.

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